IELTS Speaking
IELTS Speaking Part 2 and 3 : Describe a Good Advertisement

IELTS Speaking Part 2 and 3 : Describe a Good Advertisement

IELTS Speaking Part 2 – Describe a good advertisement that you think is useful

Describe a good advertisement that you think is useful
You should say:

  • Where you can see it
  • What it shows
  • Why you think it is useful
  • And explain how you feel about it

Version 1

When I was young, there was a commercial that aimed to raise awareness about “stranger danger,” especially during times when there were a lot of predators out there. The commercial featured various scenarios where a child would be alone, and someone would approach them, asking for something. Then, the scene would pause, and a narrator would point out what’s wrong with the situation, emphasizing the dangers. Eventually, the message would be clear: “Please don’t do this, don’t do that.” As kids, we learned to avoid such situations, especially being alone with strangers or without our parents’ guidance.

I believe this commercial became something that my peers and I looked up to, serving as guidance and a conversation starter with our parents about why we should be cautious and not talk to strangers. As far as I remember, the campaign ran for about two years, and even now, when we’re older, we still recall those commercials. Sometimes, we even make fun of them because they tended to exaggerate things, portraying the person as highly suspicious. We’d jokingly refer to someone dressed strangely as resembling those portrayed in the commercials.

It’s a mix of emotions. As a child, it was scary because it instilled fear, but as we grew older, it seemed ridiculous because we became more confident and less fearful of adults compared to when we were younger. However, I believe its usefulness was significant because now that it’s no longer aired, many people, especially younger generations, might not have the same awareness about the dangers of interacting with strangers. This commercial managed to protect a generation by instilling in us the importance of being cautious in a potentially dangerous world.


IELTS Speaking Part 3 – Describe a good advertisement that you think is useful

1. What do you think of online advertising?

Personally, it’s something that I grew up with, considering the internet was already inundated with pop-ups during my formative years. Advertisements became a mundane part of my online experience, akin to simple posters. Even now, some online ads appear dubious, with fake-looking color schemes. However, I acknowledge that internet advertising is here to stay, becoming an integral part of the online landscape. Though, online video ads can be annoying, especially when they’re lengthy and unskippable. But, since commercials have always been a part of my life, I’ve learned to accept them without strong feelings either way.

2. Are there any great online advertisements?

Absolutely, there are many remarkable online ads. The definition of “great” varies, though. Some ads are great because they effectively promote a product, while others become ingrained in pop culture. For instance, there was a short but repetitive ad for a headache cure that annoyed many but became memorable. Super Bowl commercials, like the iconic 1984 Apple ad, also stand out as revolutionary. So, there’s a wide spectrum of what makes an online advertisement great.

3. What do people usually buy?

Besides necessities, people often buy things that enhance their self-perception. Whether it’s the latest gadget to signify being up-to-date or comfort items that provide emotional solace, purchases often reflect our desires and aspirations. Buying certain brands or products can signal social status or belonging to a particular group.

4. Why does buying new things make people happy?

Purchasing new items offers a brief window of exploration and a sense of accomplishment. It can elevate one’s self-esteem and provide a feeling of superiority or power, especially when others take notice. This self-gratification drives many to indulge in shopping regularly, seeking validation and admiration from others.

5. Do people watch useless advertisements in this day and age?

Yes, there are still plenty of useless advertisements that people watch, often out of boredom or habit. Some ads lack informative or entertaining content, serving only to fill time or capture attention briefly. Despite advancements in targeting algorithms, many ads fail to resonate with audiences due to poor content or delivery.

6. Do you think there is too much advertising in our daily lives?

There’s a growing concern about the saturation of advertising in our daily lives. With advertisements permeating various aspects of our existence, from streets to social media feeds, it’s becoming challenging to discern an acceptable level. While shorter ad durations may seem less intrusive, the cumulative effect of constant exposure can feel overwhelming. This trend towards ubiquitous advertising suggests that we may indeed be experiencing an excess of commercial messaging.

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