IELTS Speaking Part 1 – Advertisement

IELTS Speaking Part 1 – Advertisement

IELTS Speaking Part 1 – Advertisement

1. Is there an advertisement that made an impression on you when you were a child?
2. Do you see a lot of advertising on trains or other transport?
3. Do you like advertisements?
4. What kind of advertising do you like?

1. Is there an advertisement that made an impression on you when you were a child?

• When I was in elementary school, there was this public service announcement. It was more of a commercial, and it featured an eerie face. Even now, when I come across it online, it still gives me the creeps. At that time, we had a large old-fashioned TV, which made the face appear even scarier. As a child, whenever this commercial came on, I would run to my sister or mom and hug them tightly because it scared me so much. The sound accompanying it was also unsettling, resembling Latin or something similar, especially disturbing in the middle of the night. It even gave me nightmares back then.
• I can’t pinpoint a specific one, but as a kid, there were often commercials that went viral. We’d chat about them, turning them into inside jokes or punchlines in our daily banter. Sometimes, they’d become a source of laughter, or we’d eagerly anticipate them more than the shows we were watching.

2. Do you see a lot of advertising on trains or other transport?

• Whenever I use public transport, whether it’s a train or another mode, there’s always a plethora of advertising. It has become so commonplace that we tend to overlook it. The constant exposure has made it almost mundane, and we often don’t pay much attention. Initially, the noise might have been inconvenient when I was younger, but over time, it just fades into the background, allowing us to focus on other things without even noticing the advertisements. It’s intriguing how this continuous exposure seems to subtly program the mind. Even though we may not actively engage with the ads, the constant presence somehow resonates, and when we think about the products later on, the association is there. It’s a bit remarkable. Nonetheless, everywhere you look, there’s a poster or a video, and it’s rare to find any empty wall space in public transport—it’s always filled with something, either selling a product or promoting a service.
• There’s been a noticeable increase in advertising on public transport. Whether it’s public awareness campaigns, subtle product promotions, or general marketing, it’s become so ubiquitous that it blends into our daily lives. I only tend to take notice when they switch things up. The sudden brightness might catch my eye, but soon enough, it fades into the background again.

3. Do you like advertisements?

• It doesn’t bother me much. There are some commercials that I genuinely enjoy, especially those that trigger nostalgic memories. Given my age, seeing a commercial that brings back fond memories is something I appreciate. Additionally, I find pleasure in ads that are simply humorous. However, there are instances, particularly with online ads, where the commercial seems disconnected from the content I’m watching, and the abruptness, especially if it’s a loud and jarring style, can be a bit unsettling. On the positive side, I appreciate advertisements with creative designs and clever wordplay, which is quite common in my country. Most of our ads play with words, and I’m a big fan of that. If they manage to create a clever pun or wordplay, I’m sure to appreciate the poster or ad.
• I wouldn’t say I love or hate them; they’re just part of our modern community. Ads signify companies earning their keep, so I understand their necessity. Occasionally, I get annoyed when I’m engrossed in something, and a gripping moment is interrupted by a lengthy ad. It’s more of an inconvenience than something to truly despise.

4. What kind of advertising do you like?

• I used to enjoy a type of advertising that’s become less common nowadays. It’s called storytelling ads, where a series of commercials unfold a cohesive story. I recall that these commercials were released at intervals, like one every two weeks, with the product remaining the same. People would eagerly anticipate the next part of the story, and the excitement and familiarity with the product grew more from the storytelling aspect than the product itself. I remember a specific instance where people were checking online for the next episode of a soda commercial, and the focus was more on the narrative than the product. Additionally, there are some commercials from Thailand that I find intriguing. They tend to evoke emotions and often leave you teary-eyed. While the product is revealed towards the end, the primary emphasis is on the emotional message conveyed. It’s interesting how these emotional ads have gone viral, making people more aware of Thai products.
• It varies. Some ads resonate with me because of the story they tell or if the product endorser is someone I admire. Other times, it’s the combination of factors – a promo for something I want, a discount, a likable endorser, and a catchy or funny campaign. When all these elements come together, I’m sure to appreciate it.

Please visit the website Educatorian to find suggested answers for IELTS speaking questions. Additionally, I recommend checking out Ian’s personal website for further information.
请访问Educatorian网站，找到雅思口语问题的建议答案。此外，我建议查看伊恩的个人网站以了解更多信息。

Ian Tanpiuco

Ian Tanpiuco – Virtual Assistant, Educatorian, and IELTS Rizz Tutor. Ian’s goal is to enhance his students’ IELTS scores through a comprehensive curriculum that focuses on understanding rather than mere memorization.